Gullegem, Belgium -- LVD Company n.v. announced today the launch of a new global branding initiative designed to unite all sales subsidiaries and products under the LVD brand name and baseline, Sheet Metalworking: Our Passion, Your Solution.

The new branding strategy is designed to achieve a consistent brand image of LVD as a sheet metalworking machinery manufacturer and to make it easier for customers to do business with LVD worldwide while providing international growth for the brand.

“By creating a strong brand focus, we will be better able to deliver our key values of a customer focused, solutions driven approach to every LVD customer worldwide,” said Chairman, Jean-Pierre Lefebvre. “A stronger, more unified branding strategy reflects a stronger, more diversified LVD.”

Effective immediately, the LVD corporate brand for North America is now LVD Strippit.

LVD’s global branding initiative will implement a new product branding system to emphasize key product families such as LVD’s patented Easy-Form® press brakes and Orion, Axel and Impuls laser cutting systems.

“The Strippit product brand will be strengthened within the international group as the Strippit brand will be applied globally to all punch press products,” said Lefebvre.

Full implementation of the branding initiative will take place in phases over the course of 2007 – 2008, and will include a new website at www.lvdgroup.com, as well as a global marketing campaign.

The LVD Group is a leading manufacturer of a comprehensive range of sheet metal/plate working machine tools and software solutions, including laser cutting systems, punch presses, press brakes, guillotine shears and mid-level automation systems, integrated and supported by its CADMAN® PC-based Windows® compatible software.